A team of four researchers, each from diverse ethnic backgrounds, collaborated to boost tourism in Savannah through innovative solutions. Their collective effort aimed to enhance the overall tourist experience and contribute to the development of Tour Savannah.
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TABLE OF CONTENT
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INITIAL CONCEPTS
PLANNING DESIGN RESEARCH
SECONDARY RESEARCH
OBSERVATIONS
INTERVIEWS
SURVEYS
PERSONAS
DISCOVERING OPPORTUNITIES
THE TEAM
INITIAL CONCEPTS
Exploring Concepts | Brainstorming Concepts | Selection Criterias | Evaluating Concept
Exploring Concepts
In light of the research deadline and expected deliverables, we initiated a brainstorming session to explore potential areas of study. Taking into account our personal interests, societal trends, and available resources, we generated numerous possibilities. Subsequently, we refined our concepts, ultimately narrowing them down to four main areas with the potential to yield innovative outcomes.
Food Exchange
Recycled DIY Projects
Mobile Forest
Tourism in Savannah
"Leftover Food Exchange" connects people and businesses to share extra food, reducing waste and helping those in need. It's a simple way to make a positive impact on the environment and support communities by redistributing surplus food resources.
A creative initiative centered around sustainable crafting and repurposing. This project encourages individuals to explore their artistic side by utilizing recycled materials to craft unique and eco-friendly creations. By providing inspiration and guidance for do-it-yourself projects, the platform aims to promote environmental consciousness while fostering a sense of accomplishment through creative reuse.
An innovative entertainment service that brings a diverse range of daily recreational facilities directly to your mobile device. This project aims to create a virtual haven of entertainment, offering users a portable and accessible oasis of activities, ensuring that leisure is just a tap away.
The city's well-preserved historic district, scenic landscapes, and vibrant arts scene offer a captivating experience unmatched by other destinations. With its warm hospitality, diverse attractions, and a perfect balance of tradition and modernity, Savannah emerges as the top choice, promising visitors an unforgettable and immersive journey.
Mind Mapping
In light of the research deadline and expected deliverables, we initiated a brainstorming session to explore potential areas of study. Taking into account our personal interests, societal trends, and available resources, we generated numerous possibilities. Subsequently, we refined our concepts, ultimately narrowing them down to four main areas with the potential to yield innovative outcomes.
Selection Criterias
Do we have access to people willing to participate in interviews and surveys?
Do we have access to relevant places and events to observe?
Are there secondary research sources available for us to use?
Is this a unique topic that hasn’t been fully explored before?
Evaluating Concepts
Food Exchange
Recycled DIY Projects
Mobile Forest
Tourism in Savannah
PLANNING DESIGN RESEARCH
Defining the Scope | Key Research Questions | GANTT Chart
Defining the Scope
It becomes imperative to establish a research scope before initiating a project. This critical step is essential for narrowing down the multitude of possibilities, allowing the researcher to concentrate on a more manageable area of study and exploration. Often, this involves selecting a specific geographic location or user group.
Limited to Savannah zip codes
Limited to the tourism industry
Limited to “tourists” not “new residents”
Key Research Questions
GANTT Chart
SECONDARY RESEARCH
Creative Brief | Current Offerings Matrix | Trends Analysis | Competitor's Analysis | Insights | SWOT Analysis
Creative Brief
Our goal for the Tour Savannah project is to reimagine and elevate the tourism experience in this historic city. Focused on a diverse audience and fueled by creative research, our mission is to craft a unique and immersive system that outshines existing options, ensuring an unforgettable journey for tourists while benefiting stakeholders.
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Current Offerings Matrix
Trends Analysis
POPULAR TRENDS
Domestic Traveling
Unstoppable Elders
Mobile Booking Hotels
Travel & Shopping
Work from Home
Solo Trip (Lost traveler)
Smart Phone Boom
Screen-Inspired Travel
Interest in Local Culture
Culinary or Cooking Tourism
Focus on Health/Wellness
Cruise and Tourism
Custom Travel Options
Multiple Families Travel
LGBTQIA+ Travel
Volunteer Vacations
Travel Carbon Footprint
Millions of Millionaires
Leisurely Business Trips
Pet-friendly Travel
Consumer Sharing
Airbnb and Couch surfing
Sustainability while Traveling
Experiential Travel
Competitor's Analysis
DIRECT
Local Tourism Business
For Example
Oglethorpe Tours, Old Savannah Trolley Tours
MID-LEVEL
Local Experience Tourism
For Example
Savannah Segway Tour, Pedi-cabs, Bicycle Tours
INDIRECT
Other Cities, Online Tours, State Parks, Events
For Example
Charleston Tourism, Asheville Tourism, Google Arts and culture, Tybee Island, Fort Pulaski, Musical Events, etc.
SWOT Analysis
STRENGTHS
WEAKNESSES
THREATS
OPPORTUNITIES
Historical landmarks
Availability of many types of tour activities
Unique arts culture
Eclectic assortment of foods and restaurants
Diverse Offerings
Lack of new technology in the tourism industry
Lack of easy access to information
Lack of proper signage in the downtown area
Demographic Variability
Adaptation to Modern Trends
More kid-friendly activities
Nearby attractions (Tybee Island)
Pet-friendly activities
Innovative Experiences
Collaborations with Local Businesses
Seasonal and Event-Based Tourism
Charleston, South Carolina
Lack of parking in the downtown area and popular locations
Large chain stores
Economic Downturns
Comparatively Smaller Town with meager entertainment offerings